Ingenious new plate ‘removes 30 calories from each meal’

www.telegraph.co.uk/...from-each-meal/



Thailand’s Health Promotion Foundation has teamed up with ad agency BBDO Bangkok to create this ingenious new plate design, as part of an effort to address the country’s obesity problem

‘AbsorbPlate’ has 500 small dimples to catch and retain grease. BDDO claims it will remove seven millilitres of oil from a meal, equating to around 30 calories per plateful.



“Thai food is delicious but sometimes very greasy,” says the ad spot for the plate released last month. “These greasy dishes cause Thais to have the 2nd highest obesity rate in South East Asia, and create a prevalence of health problems such as high cholesterol and high blood pressure.

“Unhealthy eating behaviour is hard to change, and most Thai people go for what's delicious. How can we help Thai people eat healthier without changing their regular meal? We decided to tackle how they eat their food.” The agency says the plate in inspired by the surface of a sponge, with the holes separating excess oil from food before people eat it.



It’s been described as an “effortless way to eat healthier” by the Future Innovative Thailand Institute, and a “game-changing innovation” by Dr Surin Pitsuwan, former Secretary-General of the Association of Southeast Asian Nations.

The Thai Health Promotion Foundation is an autonomous state agency established in 2001 by the Health Promotion Foundation Act. It’s acts to “inspire, motivate, coordinate, and empower individuals and organizations in all sectors for the enhancement of health promotive capability as well as healthy society and environment.”